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The Geek of Chic

An American Dream, Italian Style.
Foreword by Giorgio Armani

"In this new century, when seemingly everyone dreams of being an entrepreneur, Federico Marchetti has achieved that dream by means of a new model-one that respects and celebrates the driving force of creativity.”

Holly Brubach - American author and journalist

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The Geek of Chic

An American Dream, Made in Italy.

Foreword by Giorgio Armani

"In this new century, when seemingly everyone dreams of being an entrepreneur, Federico Marchetti has achieved that dream by means of a new model-one that respects and celebrates the driving force of creativity.”

Holly Brubach - American author and journalist

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“The man who put fashion on the net”

- The New York Times, October 2010 -

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Book

"The Geek of Chic"

Foreword by Giorgio Armani

In the Media

Selection of articles and interviews

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Videos and Social Media

Selection of video interviews and IG posts

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